Raising awareness to promote more mindfulness is a first step, but real behavioral change in society begins with individuals and their own self reflection. Traditional campaigns often fall short in this regard. That's why I connected my message for more consideration toward others with an everyday object: the tissue box. By using the tissues daily, change is slowly achieved through repetition.
Did the information on the tissue and the booklet make you reflect?
An interactive campaign to invoke behavioural change.
We rush from one place to the next, driven by the stress of the capitalist world. This lifestyle benefits no one, especially not people with invisible disabilities. The healthy-looking person walking slowly in front of us in the U-Bahn could be living with a chronic illness or recovering from surgery, and we wouldn't know it. How do I create mindfulness in public transport without stigmatizing or harming people with disabilities?
The results confirmed that shifting the focus from disability to mindfulness for all was the right approach. The goal was to create a sense of safety and inclusion for all public transport passengers. People could personally identify with the campaign and took more time instead of rushing. I also found out that women feel more stressed out on public transport than men.
Yes
77.%
More than 70 percent of the testers reported a calmer and slower change in their hectic everyday lives.